March, 2010, BATW Meeting: Candy Harrington & Establishing Your Brand

Find Your Niche, Build Your Platform
and
Establish Your Brand

March 20 at 10 a.m.

Books Inc. at Opera Plaza in San Francisco

Marketing is essential for any writer in this day and age; but even more so for travel writers. Even if you don’t have a book or product to sell, you can still use branding to promote your expertise to editors so they will come to you with assignments. Candy Harrington will talk about how to establish yourself as an expert and then promote yourself in print, on the web and even on radio. Learn the essential steps of finding your niche, building your platform and establishing your brand, and how this can help you beef up your bottom line. Candy says she did it and so can we.

Known as the guru of accessible travel, Candy Harrington has covered this niche exclusively for the past 15 years. She’s the founding editor of Emerging Horizons and the author of several accessible travel titles, including the classic, Barrier Free Travel: A Nuts and Bolts Guide for Wheelers and Slow Walkers. Candy’s work can also be found in disability-related magazines, mainstream publications and websites. Tape measure in hand, Candy hits the road often, in search of new accessible travel options. She also blogs regularly about accessible travel news, resources and industry updates on her Barrier Free Travels blog.

Location: Books Inc. Opera Plaza in San Francisco

For more information:
Contact: Sandy Sims
(408) 269-8440
sansims@aol.com