Members are expected to act in a professional, courteous and considerate manner, and to show awareness of and sensitivity to the environment.
Members should accept press trips only if they have a genuine professional interest in the destination and the prospect of subsequently publishing an article or photo.
In presenting an accurate and comprehensive picture of a destination, members realize their primary responsibility is to the public, not to their sponsors.
A member’s attendance at luncheons, receptions and other hosted events carries an obligation to gather information and otherwise act in a professional manner, which shows genuine interest in the presentation.